Night Night
Collaborating with VR pioneers Guy Shelmerdine and Teal Greyhavens, Braden Pruss helped market Dark Corner's pioneering virtual reality experience, Night Night. This trailblazing experience pushed the boundaries of immersive storytelling and reinforced Dark Corner's position as a pioneer in VR entertainment. Night Night was produced in partnership with MPC VR.
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As Dark Corner Studios’ experiences continued to immerse and entertain viewers at film festivals worldwide, the need to make them more accessible became clear. The premiere of Dark Corner’s newest virtual reality experience, Night Night, served as a launchpad for the studio’s new VR app.
To support the launch of Dark Corner’s streaming service, we turned to YouTube to find authentic, unfiltered reactions from viewers. These clips became the heart of a series of ads that captured the emotional responses people had to Dark Corner’s immersive world. In collaboration with Cartel Editorial, we crafted magnetic ads that drew audiences in and sparked curiosity. This campaign played a key role in our marketing strategy—generating buzz, driving interest, and encouraging viewers to experience it for themselves.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Created by Dark Corner Studios
Directed by Guy Shelmerdine
Dark Corner Team: Guy Shelmerdine, Teal Greyhavens and Braden Pruss
Produced in partnership with MPC VR
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Campfire Creepers
As a core member of the Campfire Creepers marketing team, Braden Pruss aided in redefining the marketing narrative, transforming the horror experience into an all-ages entertainment phenomenon with an 80s horror twist. Campfire Creepers starred Robert Englund from A Nightmare on Elm Street.
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While Dark Corner’s other interactive experiences used terrifying immersion as the main draw, Campfire Creepers took a different approach. Director Alexandre Aja believed that horror didn’t necessarily need to feel realistic. With this vision in mind, our team set out to create an experience that transported viewers to a familiar childhood escape: summer camp.
Our goal in marketing Campfire Creepers was to balance creating something new in VR with something familiar to horror fans. With both audiences in mind, we aimed to craft an ’80s-era low-budget scare-fest that would transport viewers to a campfire setting. By doing so, we softened the horror and leaned into the nostalgia of the kind of movie you’d stay up late to watch, hiding under the sheets.
Working closely with Alexandre Aja, we refocused the narrative by developing press materials for publication and producing promotional teasers. Our efforts brought more smiles than chills to viewers worldwide.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Created by Alexandre Aja, Casey Cooper Johnson and Martin Andersen
Dark Corner Team: Guy Shelmerdine, Teal Greyhavens and Braden Pruss
Produced by Oculus Studios and Dark Corner Studios
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Mule
As Producer and Coordinator, Braden Pruss enhanced audience engagement with Dark Corner's Mule. Collaborating with director Guy Shelmerdine, they created an experience mirroring the film's intense climax of being buried alive, showcasing innovative storytelling that blurs the line between virtual reality and reality. Mule was produced in partnership with The Mill.
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Promoting Dark Corner Studios—a virtual reality studio specializing in experiences that transport viewers to unimaginable or forbidden places—offered a unique opportunity for immersive storytelling. Mule plunged viewers into the frantic last moments of a man’s life. My role involved enhancing the viewer’s experience of Dark Corner’s original content, ensuring that each VR experience was as immersive and impactful as possible.
I collaborated with Guy Shelmerdine, the director of Mule, to produce a unified emotional and physical experience that paralleled the film’s climax: the sensation of being buried alive in a coffin. Our objective was to make the audience feel like they were in the protagonist’s shoes. To achieve this, we created a customized, full-sized coffin equipped with haptic feedback technology—allowing viewers to sit inside and immerse themselves at film festivals.
As a result of our creative marketing efforts, Mule was exhibited at over 20 major film festivals, featured in dozens of publications, and became one of Dark Corner’s most downloaded experiences to date.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Created by Dark Corner Studios
Directed by Guy Shelmerdine
Dark Corner Team: Guy Shelmerdine, Teal Greyhavens and Braden Pruss
Produced in partnership with The Mill
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BRADEN PRUSS - SELECTED WORKS