Night Night
Collaborating with VR pioneers Guy Shelmerdine and Teal Greyhavens, Braden Pruss helped market Dark Corner's pioneering virtual reality experience, Night Night. This trailblazing experience pushed the boundaries of immersive storytelling and reinforced Dark Corner's position as a pioneer in VR entertainment. Night Night was produced in partnership with MPC VR.
Creative Scope
As Dark Corner Studios’ experiences continued to immerse and entertain viewers at film festivals worldwide, the need to make the experiences more accessible became obvious. The premiere of Dark Corner’s newest virtual reality experience, Night Night, served as a launchpad for Dark Corner’s new virtual reality app.
As part of our promotional efforts for Dark Corner’s recently launched streaming service, we utilized YouTube to find footage of viewers’ unfiltered reactions. This allowed us to create a series of ads that showcased the genuine emotional responses of people to the immersive and exciting world of Dark Corner’s virtual reality experiences. By partnering with Cartel Editorial, we created magnetic ads that enticed viewers to learn more about what they were watching. These ads were a crucial part of our marketing strategy. They helped generate interest and buzz around Dark Corner’s virtual reality experiences and encouraged viewers to experience it for themselves.
Credits
Created by Dark Corner Studios
Director - Guy Shelmerdine
Dark Corner Team - Guy Shelmerdine, Teal Greyhavens, and Braden Pruss
Produced in partnership with MPC VR
Filmed in Los Angeles, California
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
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Campfire Creepers
As a core member of the Campfire Creepers marketing team, Braden Pruss aided in redefining the marketing narrative, transforming the horror experience into an all-ages entertainment phenomenon with an 80s horror twist. Campfire Creepers starred Robert Englund from A Nightmare on Elm Street.
Creative Scope
While Dark Corner’s other interactive experiences used terrifying immersion as the main draw, Campfire Creepers took a different approach. Director Alexandre Aja believed that horror didn’t necessarily need to feel realistic. With this vision in mind, our team aimed to create an experience transporting viewers to a familiar childhood escape: summer camp.
Our goal in marketing Campfire Creepers was to balance creating something new to VR and something familiar to horror fans. With both audiences in mind, we aimed to create an 80s-era low-budget scare-fest that would transport viewers to a campfire setting. By doing so, we aimed to soften the horror and create nostalgia reminiscent of the type of movie you’d stay up late to watch hiding under the sheets.
Working closely with Alexandre Aja, we refocused the narrative by developing press materials for publication and producing promotional teasers. Our efforts brought more smiles than chills to viewers worldwide.
Credits
Created by Alexandre Aja, Casey Cooper Johnson, and Martin Andersen
Dark Corner Team - Guy Shelmerdine, Teal Greyhavens, and Braden Pruss
Produced by Oculus Studios, Future Lighthouse, and Dark Corner Studios
Filmed in Los Angeles, California
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
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Mule
As Producer and Coordinator, Braden Pruss enhanced audience engagement with Dark Corner's Mule. Collaborating with director Guy Shelmerdine, they created an experience mirroring the film's intense climax of being buried alive, showcasing innovative storytelling that blurs the line between virtual reality and reality. Mule was produced in partnership with The Mill.
Creative Scope
Marketing Dark Corner Studios, a virtual reality studio specializing in creating experiences that transport viewers to unimaginable or forbidden places, offers unique and thrilling immersion opportunities. Mule plunged viewers into the frantic last moments of a man’s life. My role involved enhancing the viewer’s experience of Dark Corner’s original content, ensuring that each virtual reality experience was as immersive and impactful as possible.
I collaborated with Guy Shelmerdine, the director of Mule, to produce a unified emotional and physical experience that paralleled the film’s climax — the sensation of being buried alive in a coffin. Our objective was to make the audience feel like they were in the protagonist’s shoes. We created a customized, full-sized coffin equipped with haptic feedback technology to achieve this. This allowed viewers to sit inside the coffin and immerse themselves at film festivals.
As a result of our creative marketing efforts, Mule was exhibited at over 20 major film festivals, was featured in dozens of publications, and became one of Dark Corner’s most-ever downloaded experiences.
Credits
Created by Dark Corner Studios
Director - Guy Shelmerdine
Dark Corner Team: Guy Shelmerdine, Teal Greyhavens, and Braden Pruss
Produced in partnership with The Mill
Filmed in Los Angeles, California
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
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BRADEN PRUSS - SELECTED WORKS