Campfire Creepers

Creative Scope

While Dark Corner’s other interactive experiences used terrifying immersion as the main draw, Campfire Creepers took a different approach. Director Alexandre Aja believed that horror didn’t necessarily need to feel realistic. With this vision in mind, our team aimed to create an experience transporting viewers to a familiar childhood escape: summer camp.

Our goal in marketing Campfire Creepers was to balance creating something new to VR and something familiar to horror fans. With both audiences in mind, we aimed to create an 80s-era low-budget scare-fest that would transport viewers to a campfire setting. By doing so, we aimed to soften the horror and create nostalgia reminiscent of the type of movie you’d stay up late to watch hiding under the sheets.

Working closely with Alexandre Aja, we refocused the narrative by developing press materials for publication and producing promotional teasers. Our efforts brought more smiles than chills to viewers worldwide.

Credits

Created by Alexandre Aja, Casey Cooper Johnson, and Martin Andersen

Dark Corner Team - Guy Shelmerdine, Teal Greyhavens, and Braden Pruss

Produced by Oculus Studios, Future Lighthouse, and Dark Corner Studios

Filmed in Los Angeles, California

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

VIEW MORE