The Microsoft Cloud
As a Line Producer, Braden Pruss was pivotal in orchestrating a partnership between COLOR, a renowned creative agency from Seattle, and Ajax Creative. This collaboration produced an engaging segment for the Microsoft Ignite keynote presentation, elevating the partnership's importance on the national stage.
Creative Scope
I collaborated with COLOR, an award-winning agency based in Seattle, and Ajax Creative to produce a segment for Microsoft Ignite that highlighted Microsoft Azure’s role in CIBC’s digital transformation.
As the Line Producer, I was instrumental in developing and executing our vision for the segment. We made strategic decisions, such as finding the perfect location and cinematic environment, to reinforce CIBC and Microsoft’s message. We meticulously scouted Toronto to identify the ideal location and sourced blockbuster-level equipment to deliver a cinematic look. Our aim was to create an engaging segment that underscored the partnership’s importance. Despite the executives’ strict schedule, we managed to conduct a comprehensive on-camera interview within 45 minutes. We also had an overnight deadline to edit and deliver the segment for Microsoft’s keynote the next day. Despite these challenges, we successfully delivered a segment highlighting the partnership’s importance to the national stage.
Credits
Line Producer - Braden Pruss
Agency - COLOR
Production Company - Ajax Creative
Filmed in Toronto, Ontario
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
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Neo Financial - What If
As an Associate Producer, Braden Pruss was instrumental in creating Neo Financial's latest TV commercial. He used his production expertise to bring the project's vision to life, resulting in a polished, engaging advertisement that debuted during the 2022 NBA Finals.
Creative Scope
Neo Financial’s campaign emphasized that technology has improved virtually every aspect of our lives, but why hasn’t it transformed how we manage our finances? As Associate Producer, I developed and executed their latest national spot.
The campaign challenges the traditional view that financial management is mundane and complicated. Neo Financial believes technology can revolutionize how we approach money management, just as it has transformed many other areas of our lives. We encouraged Canadians to reevaluate their relationship with money and embrace the benefits of modern financial tools. The ad debuted during the 2022 NBA Finals.
Credits
Director - Scott Malo
Line Producer - Matt MacLennan
Cinematographer - Cole Graham
Associate Producers - Braden Pruss and Nick Styles
Production Design - Sean Jackson
Editor - Mark Paiva
Colorist - Sam Gilling
Music, Sound Design & Mix - 6 Degrees
Filmed in Vancouver, British Columbia
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
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BRADEN PRUSS - SELECTED WORKS