BRAND Braden Pruss BRAND Braden Pruss

The Microsoft Cloud

As a Line Producer, Braden Pruss was pivotal in orchestrating a partnership between COLOR, a renowned creative agency from Seattle, and Ajax Creative. This collaboration produced an engaging segment for the Microsoft Ignite keynote presentation, elevating the partnership's importance on the national stage.

 

● CREATIVE SCOPE

I partnered with COLOR, a Seattle-based agency, and Ajax Creative to produce a segment for Microsoft Ignite, showcasing Microsoft Azure’s role in CIBC’s digital transformation.

As Line Producer, I helped shape the vision and bring it to life—coordinating logistics, scouting locations across Toronto, and assembling the right team to achieve the cinematic tone we were after.

With limited time on the ground, we captured a full executive interview in just 45 minutes and turned around the edit overnight—delivering a polished segment in time for Microsoft’s keynote. Tight timelines and tighter schedules, but strong collaboration brought the story to the screen.

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

 

Credits

Line Producer: Braden Pruss

Agency: COLOR

Production Company: Ajax Creative


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BRAND Braden Pruss BRAND Braden Pruss

Neo Financial - What If

As an Associate Producer, Braden Pruss was instrumental in creating Neo Financial's latest TV commercial. He used his production expertise to bring the project's vision to life, resulting in a polished, engaging advertisement that debuted during the 2022 NBA Finals.

 

● CREATIVE SCOPE

Neo Financial’s campaign asked a simple question: if technology has improved nearly every part of our lives, why hasn’t it changed how we manage our finances? As Associate Producer, I developed and executed their latest national spot.

The ad encouraged Canadians to rethink their relationship with money and explore the benefits of modern financial tools. It debuted during the 2022 NBA Finals.

 
Conceptual question pondering whether the future of banking might not be a traditional bank.

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.


Credits

Directed by Scott Malo

Line Producer: Matt MacLennan

Cinematography by Cole Graham

Associate Producers: Braden Pruss and Nick Styles

Production Design by Sean Jackson

Edited by Mark Paiva

Colorist: Sam Gilling

Music, Sound Design & Mix by 6 Degrees


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