Night Night

Creative Scope

As Dark Corner Studios’ experiences continued to immerse and entertain viewers at film festivals worldwide, the need to make the experiences more accessible became obvious. The premiere of Dark Corner’s newest virtual reality experience, Night Night, served as a launchpad for Dark Corner’s new virtual reality app.

As part of our promotional efforts for Dark Corner’s recently launched streaming service, we utilized YouTube to find footage of viewers’ unfiltered reactions. This allowed us to create a series of ads that showcased the genuine emotional responses of people to the immersive and exciting world of Dark Corner’s virtual reality experiences. By partnering with Cartel Editorial, we created magnetic ads that enticed viewers to learn more about what they were watching. These ads were a crucial part of our marketing strategy. They helped generate interest and buzz around Dark Corner’s virtual reality experiences and encouraged viewers to experience it for themselves.

Credits

Created by Dark Corner Studios

Director - Guy Shelmerdine

Dark Corner Team - Guy Shelmerdine, Teal Greyhavens, and Braden Pruss

Produced in partnership with MPC VR

Filmed in Los Angeles, California

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

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