The Microsoft Cloud

BRAND
Written By Braden Pruss
 

● CREATIVE SCOPE

I partnered with COLOR, a Seattle-based agency, and Ajax Creative to produce a segment for Microsoft Ignite, showcasing Microsoft Azure’s role in CIBC’s digital transformation.

As Line Producer, I helped shape the vision and bring it to life—coordinating logistics, scouting locations across Toronto, and assembling the right team to achieve the cinematic tone we were after.

With limited time on the ground, we captured a full executive interview in just 45 minutes and turned around the edit overnight—delivering a polished segment in time for Microsoft’s keynote. Tight timelines and tighter schedules, but strong collaboration brought the story to the screen.

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

 

Credits

Line Producer: Braden Pruss

Agency: COLOR

Production Company: Ajax Creative

● VIEW MORE

Braden Pruss

Braden Pruss is an experienced creative partner helping brands and fellow filmmakers tell their stories.

https://www.bradenpruss.com
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