The Microsoft Cloud

Creative Scope

I collaborated with COLOR, an award-winning agency based in Seattle, and Ajax Creative to produce a segment for Microsoft Ignite that highlighted Microsoft Azure’s role in CIBC’s digital transformation.

As the Line Producer, I was instrumental in developing and executing our vision for the segment. We made strategic decisions, such as finding the perfect location and cinematic environment, to reinforce CIBC and Microsoft’s message. We meticulously scouted Toronto to identify the ideal location and sourced blockbuster-level equipment to deliver a cinematic look. Our aim was to create an engaging segment that underscored the partnership’s importance. Despite the executives’ strict schedule, we managed to conduct a comprehensive on-camera interview within 45 minutes. We also had an overnight deadline to edit and deliver the segment for Microsoft’s keynote the next day. Despite these challenges, we successfully delivered a segment highlighting the partnership’s importance to the national stage.

Credits

Line Producer - Braden Pruss

Agency - COLOR

Production Company - Ajax Creative

Filmed in Toronto, Ontario

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

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