● Recent Work
Explore more work from our creative director.
Vitamasques Skincare
We collaborated with Vitamasques to launch their latest product line, featuring magnetic energy and undeniable allure. With meticulous attention to detail in our post-production pipeline at Hueform, we added dynamic edits, movements, visual effects, and color grading to create illuminating moments, ensuring each product had time to shine in the spotlight.
● CREATIVE SCOPE
We collaborated with Vitamasques, a brand renowned for bringing innovative Korean skincare to the Western market, to launch their latest product line with magnetic energy and undeniable allure. Through dynamic editing, movement, visual effects, and color grading, we created illuminating moments that gave each product its own time to shine.
That same vibrant spirit defines Vitamasques as a brand. Known for their cruelty-free, Korean-inspired formulas and natural ingredients, Vitamasques offers accessible skincare solutions—especially their signature sheet masks—designed to nourish, brighten, and support a wide range of skin types and concerns. With a commitment to sustainability and ethical practices, they blend innovation with intention at every step.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Client: Vitamasques
Vitamasques Team: Eden James and Danny Balkwill
Director: Ryan Duffin
Editorial: Hueform
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Ingrown Deodorant
Our creative partnership with Fur on the Ingrown Deodorant campaign leveraged Hueform's strengths in editorial content, motion graphics, and color grading to produce a distinctive campaign that evokes the freshness of the earth after rainfall.
● CREATIVE SCOPE
Ingrown Deodorant inspired a campaign that invigorated the senses and highlighted its clinical benefits. We used visually stunning shots to evoke the refreshing scent of a forest after rainfall. The product was showcased in a studio setting reminiscent of a lush rainforest—blending studio artistry with nature’s raw beauty to capture the essence of the product.
As part of Fur’s broader mission to make skincare clean, natural, and inclusive, Ingrown Deodorant reflects the brand’s belief that every part of the body deserves thoughtful care. Known for products that soothe, moisturize, and soften both hair and skin, Fur creates body care solutions that are as intentional as they are effective.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Client: Fur
Creative Director: Katherine Borah
Fur Team: Jess Campbell, Sara Grosso and Hanna Yowell
Colorist: Kaito Nyunoya
Editorial: Hueform
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Ingrown Microdart Patch
Hueform's creative team took Fur's Ingrown Microdart Patch campaign to the next level with dynamic visual effects, energized motion graphics, and color grading, boosting product visibility and consumer engagement.
● CREATIVE SCOPE
In collaboration with Fur, we created an innovative campaign for their Ingrown Microdart Patch. We focused on producing creative, educational commercials that highlighted the product’s clinical benefits and demonstrated how to apply it in formats ranging from 15 to 45 seconds. We also developed a Product Detail Page (PDP) video to give consumers deeper insight into ingredients and usage—designed for both their website and Ulta.
The Ingrown Microdart Patch reflects Fur’s broader approach to skincare: clean, natural, and inclusive. Dedicated to thoughtful care for every part of the body, Fur formulates products that soothe, moisturize, and soften both hair and skin—helping consumers feel confident in their grooming rituals.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Client: Fur
Creative Director: Katherine Borah
Fur Team: Jess Campbell, Sara Grosso and Hanna Yowell
Director: Ryan Duffin
Editorial: Hueform
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All Body Butter
Hueform's editorial expertise enhanced the Fur All Body Butter campaign through motion graphics, sound design, and visual effects, creating engaging social media ads highlighting the product's luxury, indulgence, and spa-like relaxation benefits.
● CREATIVE SCOPE
For the All Body Butter campaign, we partnered with Fur to create captivating social media ads that evoked a deluxe spa experience.
Delicate motion graphics showcased the product’s rich texture, adding a layer of sophistication. We highlighted its lightweight formula and crafted a luxurious atmosphere designed to leave viewers feeling soothed, refreshed, and fully indulged.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Client: Fur
Creative Director: Katherine Borah
Fur Team: Jess Campbell, Sara Grosso and Hanna Yowell
Editorial: Hueform
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