Recent Work
Explore more work from our creative director.
Booyah Bagels
Discover Booyah Bagels, a fresh bagel joint inspired by nostalgic fast-food vibes. With branding by Studio Giddy Up and video direction by Hueform, we crafted a flexible video library and dynamic product shots to showcase their fresh daily bagels and local charm.
Bagels in the Spotlight
We worked with Booyah Bagels, a new bagel joint inspired by the nostalgia of classic fast-food hangouts. This brand, brought to life by Studio Giddy Up, is more than just a place to grab bagels - it’s a space for creating connections, enjoying good food, and embracing local vibes.
Building on Studio Giddy Up’s branding, we created a versatile video library for Booyah, featuring quirky, fun elements and playful effects for their social media.
Our approach to the product shots focused on simplicity, energy, and fun. With bagels baked fresh in limited batches every day, it was important to create a clean and dynamic canvas for highlighting daily specials and announcements. And, of course, we couldn’t resist adding some playful CRT effects.
2D to 3D
The storefront of Booyah Bagels stands out with its unique and recognizable look. To highlight this, we designed a stop-motion-inspired series introducing Booyah Bagels and their distinctive facade. These animations blend elements of the 2D design world with the real-life storefront to create an engaging and playful connection for viewers.
Tile Meets Flavor
The white tile with purple grout is a defining feature of Booyah’s visual identity. We took inspiration from this design element to create a grid featuring their seal and flavor options, extending the storefront’s aesthetic into other aspects of the brand.
Credits
Client - Booyah Bagels
Booyah Bagels Team - Kortney Waschuk and Zakk Waschuk
Production Company - Hueform
Editorial - Hueform
Branding Agency - Studio Giddy Up
Proudly Made in Canada
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
VIEW MORE
Vitamasques Skincare
We collaborated with Vitamasques to launch their latest product line, featuring magnetic energy and undeniable allure. With meticulous attention to detail in our post-production pipeline at Hueform, we added dynamic edits, movements, visual effects, and color grading to create illuminating moments, ensuring each product had time to shine in the spotlight.
Launching Vitamasques
We collaborated with Vitamasques, a brand renowned for introducing innovative Korean skincare to the Western market, to launch their latest product line with magnetic energy and undeniable allure. Using dynamic edits, movements, visual effects, and color grading, we created illuminating moments to ensure each product had time to shine in the spotlight.
Innovative Korean Skincare
Vitamasques is a Korean skincare brand known for its innovative products and natural ingredients. They offer a range of high-quality, cruelty-free beauty products, with a focus on sheet masks and accessible skincare solutions for healthy, radiant skin. Their products cater to different skin types and concerns and are committed to sustainability and ethical practices.
Credits
Client - Vitamasques
Vitamasques Team - Eden James and Danny Balkwill
Director - Ryan Duffin
Director of Photography - Jonathan Schoonover
Editorial - Hueform
Filmed in New York, New York
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
VIEW MORE
Ingrown Deodorant
Our creative partnership with Fur on the Ingrown Deodorant campaign leveraged Hueform's strengths in editorial content, motion graphics, and color grading to produce a distinctive campaign that evokes the freshness of the earth after rainfall.
Nature-Inspired Freshness
Ingrown Deodorant inspired a campaign that invigorated the senses and highlighted its clinical benefits. We used visually stunning shots to evoke the refreshing scent of a forest after rainfall. The product was showcased in a studio setting reminiscent of a lush rainforest, blending studio artistry with nature’s raw beauty to capture the essence of Fur’s Ingrown Deodorant.
Thoughtful Care for Every Body
Fur is a skincare brand that creates clean, natural, and inclusive products specifically designed for body hair and skin care. Founded on the belief that every part of the body deserves thoughtful care, Fur offers a range of products that cater to various grooming needs, including soothing, moisturizing, and softening both hair and skin.
Credits
Client - Fur
Creative Director - Katherine Borah
Fur Team - Jess Campbell, Sara Grosso, and Hanna Yowell
Production Company - Studio Schemata
Colorist - Kaito Nyunoya
Editorial - Hueform
Filmed in New York, New York
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
VIEW MORE
Ingrown Microdart Patch
Hueform's creative team took Fur's Ingrown Microdart Patch campaign to the next level with dynamic visual effects, energized motion graphics, and color grading, boosting product visibility and consumer engagement.
Educational Campaign for Ingrown Patch
In collaboration with Fur, we created an innovative campaign for their Ingrown Microdart Patch. We focused on producing creative, educational commercials highlighting the product’s clinical benefits and proper application within 45, 30, and 15 seconds. Additionally, we developed a Product Detail Page video to provide consumers with in-depth knowledge about the ingredients and application techniques for their website and Ulta.
Inclusive Care for Body Hair & Skin
Fur is a skincare brand that creates clean, natural, and inclusive products specifically designed for body hair and skin care. Founded on the belief that every part of the body deserves thoughtful care, Fur offers a range of products that cater to various grooming needs, including soothing, moisturizing, and softening both hair and skin.
Credits
Client - Fur
Creative Director - Katherine Borah
Fur Team - Jess Campbell, Sara Grosso, and Hanna Yowell
Director - Ryan Duffin
Editorial - Hueform
Filmed in New York, New York
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
VIEW MORE