Ingrown Deodorant

EDITORIAL
Written By Hueform

Nature-Inspired Freshness

Ingrown Deodorant inspired a campaign that invigorated the senses and highlighted its clinical benefits. We used visually stunning shots to evoke the refreshing scent of a forest after rainfall. The product was showcased in a studio setting reminiscent of a lush rainforest, blending studio artistry with nature’s raw beauty to capture the essence of Fur’s Ingrown Deodorant.

A female model gently applies Ingrown Deodorant.
The Ingrown Deodorant is positioned beside a lush stem in a natural environment.
Models showcase the Ingrown Deodorant in a vibrant rainforest setting.

Thoughtful Care for Every Body

Fur is a skincare brand that creates clean, natural, and inclusive products specifically designed for body hair and skin care. Founded on the belief that every part of the body deserves thoughtful care, Fur offers a range of products that cater to various grooming needs, including soothing, moisturizing, and softening both hair and skin.

Credits

Client - Fur

Creative Director - Katherine Borah

Fur Team - Jess Campbell, Sara Grosso, and Hanna Yowell

Production Company - Studio Schemata

Colorist - Kaito Nyunoya

Editorial - Hueform

Filmed in New York, New York

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

 

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Hueform https://hueform.studio
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