Neo Financial - What If

Creative Scope

Neo Financial’s campaign emphasized that technology has improved virtually every aspect of our lives, but why hasn’t it transformed how we manage our finances? As Associate Producer, I developed and executed their latest national spot.

The campaign challenges the traditional view that financial management is mundane and complicated. Neo Financial believes technology can revolutionize how we approach money management, just as it has transformed many other areas of our lives. We encouraged Canadians to reevaluate their relationship with money and embrace the benefits of modern financial tools. The ad debuted during the 2022 NBA Finals.

Credits

Director - Scott Malo

Line Producer - Matt MacLennan

Cinematographer - Cole Graham

Associate Producers - Braden Pruss and Nick Styles

Production Design - Sean Jackson

Editor - Mark Paiva

Colorist - Sam Gilling

Music, Sound Design & Mix - 6 Degrees

Filmed in Vancouver, British Columbia

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

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