Neo Financial - What If

BRAND
Written By Braden Pruss
 

● CREATIVE SCOPE

Neo Financial’s campaign asked a simple question: if technology has improved nearly every part of our lives, why hasn’t it changed how we manage our finances? As Associate Producer, I developed and executed their latest national spot.

The ad encouraged Canadians to rethink their relationship with money and explore the benefits of modern financial tools. It debuted during the 2022 NBA Finals.

 
Conceptual question pondering whether the future of banking might not be a traditional bank.

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

Credits

Directed by Scott Malo

Line Producer: Matt MacLennan

Cinematography by Cole Graham

Associate Producers: Braden Pruss and Nick Styles

Production Design by Sean Jackson

Edited by Mark Paiva

Colorist: Sam Gilling

Music, Sound Design & Mix by 6 Degrees

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Braden Pruss

Braden Pruss is an experienced creative partner helping brands and fellow filmmakers tell their stories.

https://www.bradenpruss.com
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