Mule
● CREATIVE SCOPE
Promoting Dark Corner Studios—a virtual reality studio specializing in experiences that transport viewers to unimaginable or forbidden places—offered a unique opportunity for immersive storytelling. Mule plunged viewers into the frantic last moments of a man’s life. My role involved enhancing the viewer’s experience of Dark Corner’s original content, ensuring that each VR experience was as immersive and impactful as possible.
I collaborated with Guy Shelmerdine, the director of Mule, to produce a unified emotional and physical experience that paralleled the film’s climax: the sensation of being buried alive in a coffin. Our objective was to make the audience feel like they were in the protagonist’s shoes. To achieve this, we created a customized, full-sized coffin equipped with haptic feedback technology—allowing viewers to sit inside and immerse themselves at film festivals.
As a result of our creative marketing efforts, Mule was exhibited at over 20 major film festivals, featured in dozens of publications, and became one of Dark Corner’s most downloaded experiences to date.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Created by Dark Corner Studios
Directed by Guy Shelmerdine
Dark Corner Team: Guy Shelmerdine, Teal Greyhavens and Braden Pruss
Produced in partnership with The Mill
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