Mule

Creative Scope

Marketing Dark Corner Studios, a virtual reality studio specializing in creating experiences that transport viewers to unimaginable or forbidden places, offers unique and thrilling immersion opportunities. Mule plunged viewers into the frantic last moments of a man’s life. My role involved enhancing the viewer’s experience of Dark Corner’s original content, ensuring that each virtual reality experience was as immersive and impactful as possible.

I collaborated with Guy Shelmerdine, the director of Mule, to produce a unified emotional and physical experience that paralleled the film’s climax — the sensation of being buried alive in a coffin. Our objective was to make the audience feel like they were in the protagonist’s shoes. We created a customized, full-sized coffin equipped with haptic feedback technology to achieve this. This allowed viewers to sit inside the coffin and immerse themselves at film festivals.

As a result of our creative marketing efforts, Mule was exhibited at over 20 major film festivals, was featured in dozens of publications, and became one of Dark Corner’s most-ever downloaded experiences.

Credits

Created by Dark Corner Studios

Director - Guy Shelmerdine

Dark Corner Team: Guy Shelmerdine, Teal Greyhavens, and Braden Pruss

Produced in partnership with The Mill

Filmed in Los Angeles, California

This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.

VIEW MORE